First time came to Kampar ?
What kind of food Kampar have?
What is the favorite food of Kampar people?
Have no idea where to eat while gathering with family ?
Just finish exam, don't know where to celebrate the most precious moment ?
Here is the answer, the most suitable places for you to try something best also interesting food in Kampar !!!
First of all, we would like to introduce the different between Kampar traditional food compare to the latest modern food in Kampar. The introduction of these 2 restaurant will be done by our group. Our group consist of 5 person who are Wong Wai Meng (first person from left), Go Wei Seng (second person from left), Lam Yean Shuang (third person from left), Woo Wai Him(middle), follow by Yau Kee Restaurant's supervisor and See Sin Kee (at the right hand side).
Yau Kee Restaurant is located at the town centre along Jalan Idris and is a favorite stop for many travelers who want to try the famous chicken curry bread. Yau Kee Restaurant claims to have "invented" the chicken-curry-in-a-bun dish where curried chicken and potatoes are first paper-wrapped in grease-proof paper, then enclosed in a sweet, bread dough and baked.
The owner of Yau Kee Restaurant is smart, he know Malaysian with multicultural such as Chinese, Malays, Indian all like to eat bread and also spicy food like curry, therefore he create this perfect combination by referring some similiar type of food that he experience from Hong Kong and that it why a lot of customers have getting impressed by the taste of curry mix with bread. The taste is exactly like heaven, you will feel the perfection of curry mix with bread and melt inside your mouth and taste the delicious and a little spike from the curry spices inside all over the mouth, after eat you will be satisfied and in a great mood and this is why Kampar people are live happily without stress.
Name: Yau Kee Restaurant
What kind of food Kampar have?
What is the favorite food of Kampar people?
Have no idea where to eat while gathering with family ?
Just finish exam, don't know where to celebrate the most precious moment ?
Here is the answer, the most suitable places for you to try something best also interesting food in Kampar !!!
If you are first time to Kampar, we will show you exactly the most interested food in Kampar. The most famous traditional food and most modern food in Kampar will be shown here. Are you prepare for it ? Let's Go ! Buddies !
First of all, we would like to introduce the different between Kampar traditional food compare to the latest modern food in Kampar. The introduction of these 2 restaurant will be done by our group. Our group consist of 5 person who are Wong Wai Meng (first person from left), Go Wei Seng (second person from left), Lam Yean Shuang (third person from left), Woo Wai Him(middle), follow by Yau Kee Restaurant's supervisor and See Sin Kee (at the right hand side).
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| Taa Daa ! This is the Kampar most famous curry chicken bread ! Nice to look, Nice to eat, but quite heavy to hold it ~ xD |
Yau Kee Restaurant is located at the town centre along Jalan Idris and is a favorite stop for many travelers who want to try the famous chicken curry bread. Yau Kee Restaurant claims to have "invented" the chicken-curry-in-a-bun dish where curried chicken and potatoes are first paper-wrapped in grease-proof paper, then enclosed in a sweet, bread dough and baked.
The owner of Yau Kee Restaurant is smart, he know Malaysian with multicultural such as Chinese, Malays, Indian all like to eat bread and also spicy food like curry, therefore he create this perfect combination by referring some similiar type of food that he experience from Hong Kong and that it why a lot of customers have getting impressed by the taste of curry mix with bread. The taste is exactly like heaven, you will feel the perfection of curry mix with bread and melt inside your mouth and taste the delicious and a little spike from the curry spices inside all over the mouth, after eat you will be satisfied and in a great mood and this is why Kampar people are live happily without stress.
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This is it, Yau Kee's famous chicken bread, its come with 2 flavors which is herbs chicken bread also curry chicken bread. The price is RM 32 for small size while RM 50 for large size bread. The serving of one curry chicken bread is able to feed 4-6 person, therefore it is most suitable for family to having their dinner or those friends who wish to gathering, gossiping or any celebration.
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The curry chicken bread need to be cut into slices then the curry
chicken will be inside of the bread and it was a great matching combinations.
Thus, it can create good impression to customers.
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This restaurant also serves the typical Chinese
dishes and customer are able to enjoy the chilling moment in the restaurant as they provide outdoor and indoor(air-condition) environment.    The food they prepare are gaining too high reputation even Hong Kong most famous '' God of Cookery '' also purposely travel from Hong Kong to Kampar to tried their dishes and having interviews with the owner of Yau Kee Restaurant. This shows that the food served by Yau Kee Restaurant is really great ! Next, the second photo was taken in Yau Kee Restaurant with radio station one fm member from a food show called " OneFm Happy Kaki ". Not only that, Hong Kong actor also had tried this dishes before which shows in third photo. This photo is a very old photo of the Yau Kee Restaurant owner (Right wearing white T-shirt) with the famous Hong Kong actor Louis Yuen.  |
Name: Yau Kee Restaurant
Address: 55, Jalan Idris, 31900 Kampar, Perak,
Malaysia.
Contact number: +6 05
465 1738
Business hours: Monday - Sunday (7:00AM - 10:00AM)
Business hours: Monday - Sunday (7:00AM - 10:00AM)
Directions to Yau Kee Restaurant
from UTAR Kampar (by car - 9 mins) :
1.
Head north on Jalan
Universiti.
2.
Turn left onto Jalan Batu
Sinar.
3.
Take the 2nd exit from
roundabout onto Jalan Batu Sinar.
4.
Turn right onto Jalan
Market.
5.
Turn left onto Jalan
Idris.
6.
Arrive at Jalan Idris. Your
destination is on the right.
Latitude: N03° 33.855' Longitude: E101° 39.565'.
Our Group Evaluation of Yau Kee Restaurant :
a. The reason we select this restaurant :
We have selected two restaurants in Kampar for comparison, which are Yau Kee Restaurant and Vaporicious Café. Yau kee Restaurant has accumulate more reputation in Kampar since it is the most longest history among all the Kampar restaurant. The food they served is most suitable for family dine-in compare to Vaporicious Café which are not suitable for family because the cost of it is high. Therefore, for those who want to have a nice meal with family can consider Yau Kee Restaurant because it is affordable and more satisfaction.
Our Group Evaluation of Yau Kee Restaurant :
a. The reason we select this restaurant :
We have selected two restaurants in Kampar for comparison, which are Yau Kee Restaurant and Vaporicious Café. Yau kee Restaurant has accumulate more reputation in Kampar since it is the most longest history among all the Kampar restaurant. The food they served is most suitable for family dine-in compare to Vaporicious Café which are not suitable for family because the cost of it is high. Therefore, for those who want to have a nice meal with family can consider Yau Kee Restaurant because it is affordable and more satisfaction.
b. Classification of E-Commerce :
Brick
and mortar is traditional business which have physical presences that deal with
customer face to face in a fixed location or store that the business owns or
rents. They are an old economy corporation that perform their primary business
offline, selling physical products in the physical store.
c. Business Model :
Business model is a method of doing business by which company can generate revenue to sustain itself. Viral marketing is one of the business model that utilize by Yau Kee restaurant to generate profit and sustain the business in the long run. This is because Yau Kee restaurant is promoted and spread the news about the restaurant via word of mouth. Thus, it able to help them to save up their cost on advertising. Besides, word of mouth also able to increase the brand awareness via sharing the information about the food of the restaurant that they offered among the local people. Hence, the local people are helping the Yau Kee restaurant to promote and advertise their product free of charge.
d. Marketing and advertising approach :
Sponsorship is that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Advertisers can find unlimited opportunities to broaden their competitive advantage by increasing their credibility, image and prestige in sponsoring events attracting their target market.
e. Recommendation :
According
our reservation conclude that Yau Kee Restaurant is a brick-and-mortal
corporation. Due to, Yau Kee did not involve in any online ecommerce
activities, they are using the most traditionally way to operate their
restaurant in all ages. As picture show
that this is one of the physical store of Yau Kee Restaurant. They provide dine
in and also take away service, serve customer face to face.
Business model is a method of doing business by which company can generate revenue to sustain itself. Viral marketing is one of the business model that utilize by Yau Kee restaurant to generate profit and sustain the business in the long run. This is because Yau Kee restaurant is promoted and spread the news about the restaurant via word of mouth. Thus, it able to help them to save up their cost on advertising. Besides, word of mouth also able to increase the brand awareness via sharing the information about the food of the restaurant that they offered among the local people. Hence, the local people are helping the Yau Kee restaurant to promote and advertise their product free of charge.
Yau Kee uses social commerce on social
media marketing (SMM). Yau Kee promote and advertise their products by using
the social media network such as Facebook. Nowadays, Facebook become the most
popular social media network which used by people from all around the world. From
the Yau Kee’s Facebook page, they have displayed the information about the
restaurant such as the address and map location, contact number and also the
business hour. Yau Kee is able to have an interaction with the customer and
able to gain feedback from the customer about the food and also the service
provided by Yau Kee. It also able to attract attention from customer without
any cost incurred. Besides, Yau Kee able to constantly update or post the new
information about their business. At the same time, Facebook users are able to
share, like or comment on their posts. Hence, this is a win-win situation for
both parties whereby Yau Kee does not need spend any cost to attract customer
attention and their customer are able to get information regarding Yau Kee by
just a click on the mouse.
Sponsorship is that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Advertisers can find unlimited opportunities to broaden their competitive advantage by increasing their credibility, image and prestige in sponsoring events attracting their target market.
The
only advertising approach that Yau Kee Restaurant
use is sponsorship. They often sponsor UTAR student to support their events to gain
more exposure and visibility. Reason is because Yau Kee Restaurant is located
in old town of Kampar, and currently UTAR students are one of the portion
target market of Yau Kee Restaurant. Therefore, Yau Kee Restaurant advertise
through UTAR event to gain awareness from UTAR students to differentiate them
from their competitor Kam Ling Restaurant.
We found that Yau Kee
Restaurant had generated a Facebook page before, but the abended this approach.
Due to the lack of management the page only have 1120 likes and not much
information and picture found in the page. Therefore we recommend them to reuse
social media as an advertising approach and upload their latest new, new menu,
current event to their Facebook page frequently to gain more popularity.
On the other hand, Yau Kee Restaurant also can sponsor
some blogger to help them generate a blog post that introduce their restaurant,
their signature, and their feature to obtain credibility. Blogger can platform
can be highly customized in its themes without needing the technical experience
and skills to design a blog site.The post written from blogger usually are more
convincing and more trustworthy, consumers will believe them rather than the information
from official website.
Moreover, Yau Kee Restaurant also can could cooperate
with other online food retailer such as Food Panda that provide food deliver
service. So that it could increase the sale and generate more market share from
their competitors. Food Panda is a channel that help to deliver the food to
particular location and particular customers. Besides, customer also could review
the product among the website and make choices between those photos.
Yau Kee Restaurant is serving traditional food, however Kampar population majority consist of university and college student, therefore these traditional food is no longer attract those youngster. As a result, Kampar business people found out the opportunity to earn those students money by bringing in the latest trend of food and that is why Kampar came out with Vaporicious Cafe. Vaporicious Cafe's concept is about young, fun, and romantic. The inspiration of launching this cafe is by referring the Kuala Lumpur trend. The owner went to Kuala Lumpur and found out those youngster's like to have western for lunch, dessert for supper and playing dart enjoying alcohol during middle of the night. Its concept is totally in contrast compare to Yau Kee Restaurant and this cafe is most suitable for student for gathering or any other celebration also couple who would like to having romantic environment and sweet memories ~ ~ <3 <3
This is Vaporicious cafe and its serves western food such
as pizza, burger, steak, cheese-baked rice and spaghetti, some local food such as rice and noodles also
the most special about its cafe is the variety of unique-named desserts.
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| Xxxxxxtra Large Burger ! This is to challenge Big Eater ! |
 |
| Best selling local food such as Seafood Fried Rice(Left) and Kerabu Meehoon(Right) |
  |
| Some snack like fried foods... |
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| ...puffs, and pan cakes ! ^^ |
The desserts are sold in a set of 2 for RM17.80,
which means you are allowed to purchase one glass at RM17.80 and have an
optional refill of another glass within one week of your purchase.
Customers love its relaxed as well
as romantic environment, also Vaporicious cafe had provide wifi and also other entertainment such
as poker games, chess, and dart games located at the corner of its restaurant to
maximize customers satisfaction. Other than that, they also selling vape equipment because of the latest trend of youngster also this is why their cafe name called Vaporicious Cafe.
 |
| These are the foods and beverage we order ! :D Great taste and nice appearance of food. |
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| These are the feedback and review exactly from facebook user also their customer. |
Name: Vaporicious Cafe
Address: 11-G, Pusat Perdagangan, Jalan Kampar Barat
1, Taman Kampar Barat, 31900 Kampar, Perak, Malaysia.
Contact number: +6
05-465 3537
Business hours: Monday
- Sunday (3:00PM – 12:00AM)
Directions to Vaporicious Café from UTAR Kampar (by car -
8 mins) :
1.
Head north on Jalan
Universiti.
2.
Turn left onto Jalan Batu
Sinar.
3.
Take the 2nd exit from
roundabout onto Jalan Batu Sinar.
4.
Turn right onto 1.
5.
Arrive at Jalan Iskandar (1).
Latitude: N04.308504 Longitude: E101.153653
a. The reason we select this restaurant :
Vaporicious Café in other word it is the most latest restaurant in Kampar compare to Yau Kee Restaurant. It gain more reputation from university and college student because the food and beverage they sell is much more attracted for youngster also couple. However, this restaurant is not suitable for family instead for students and couple to enjoy or having celebration once in awhile because each person has to cost up to RM20 - RM30. Although it is expensive but the quality of the food and the satisfaction is guaranteed.
Vaporicious Café in other word it is the most latest restaurant in Kampar compare to Yau Kee Restaurant. It gain more reputation from university and college student because the food and beverage they sell is much more attracted for youngster also couple. However, this restaurant is not suitable for family instead for students and couple to enjoy or having celebration once in awhile because each person has to cost up to RM20 - RM30. Although it is expensive but the quality of the food and the satisfaction is guaranteed.
b. Classification of E-Commerce :
Click and mortar
is a type of business model that includes both online and offline operations,
which typically include a website and a physical store. A click-and-mortar
company can offer customers the benefits of fast online transactions or
traditional face-to-face service.
Additional benefits of click and mortar stores are seen in increased
distribution channels that could spread the message 24 hours per day and 7 days
per weeks.
Vaporicious Café is consider a click
and mortal company, they have a modern physical stall to do business face to
face with customer, also using social media for instant, Facebook, and
Instagram to advertise and do promotions. Vaporicious Café are using their Facebook
page to distribute latest news and upload those attractive picture of their
product to hook customer’s attention. In the same time, Vaporicious Café are
providing face to face service in their physical stall with physical products.
c. Business Model :
The business model that used by Vaporicious Café is also
viral marketing. Viral marketing is a marketing phenomenon that facilitates and
encourages people to pass along a marketing message via word of mouth. By using
word of mouth to promote and advertise their product and services, which enable
Vaporicious Café to save their cost from spending any other advertisements. A
part of cost saving, word of mouth also building a reputation for the Café. Vaporicious
Café is a western style café, so it can attract more young local people and
also students who study at UTAR Kampar to visit the Café. Thus, young local
people and also students will promote and spread the news regarding the Café
via word of mouth. Vaporicious Café can actually save the cost from spending
other advertisement.
Vaporicious Café uses social commerce mainly on social media marketing (SMM) to promote and advertise their foods, drink and also the dessert via Facebook, a popular social media network. Vaporicious Café will update their new dishes or new menu with photo to the Facebook which enable Facebook users to click in to have a look and give feedback and comment to the Café. At the same time, Facebook users can actually like and share the new update or post of the Café to public so it can attract more people to visit to the Café. A part from comment and feedback, Facebook users are able to give a rating out of 5 for the food and also the service provided by the Café on the page. Based on the rating that given by communities, communities can actually review whether the food and service that provided by the Café is good or bad. Basically there is someone who manages the Facebook page and they can interact directly with customers. This approach is able to help the Vaporicious Café to ensure and improve the better food and also services that provided by them to their customers.
Vaporicious Café uses social commerce mainly on social media marketing (SMM) to promote and advertise their foods, drink and also the dessert via Facebook, a popular social media network. Vaporicious Café will update their new dishes or new menu with photo to the Facebook which enable Facebook users to click in to have a look and give feedback and comment to the Café. At the same time, Facebook users can actually like and share the new update or post of the Café to public so it can attract more people to visit to the Café. A part from comment and feedback, Facebook users are able to give a rating out of 5 for the food and also the service provided by the Café on the page. Based on the rating that given by communities, communities can actually review whether the food and service that provided by the Café is good or bad. Basically there is someone who manages the Facebook page and they can interact directly with customers. This approach is able to help the Vaporicious Café to ensure and improve the better food and also services that provided by them to their customers.
d. Marketing and advertising approach :
Social Media refers to
a collective group of websites whose content is primarily written and published
by users, and not owners or employees of the website. Social media marketing
(SMM) is a form of internet marketing using social networking websites as a
marketing tool to produce content that users will share to help a company
increase exposure rate and broaden customer reach. The interactive parts of
social media give customers the opportunity to ask questions or voice
complaints and feel they are being heard. The direct feedback from customers
and potential customers making the company seem more personable. SMM became
more common with the increased popularity of websites such as Twitter,
Facebook, Myspace, LinkedIn, and YouTube.
Vaporicious Café are using modern business approach to
operate their company. In initial of the business, they generate a Facebook
page, post the attractive pictures spread it among their target market which is
UTAR students. On Vaporicious Café Facebook page, they can easily get feedback
from customer and have interaction with them. Conversely the feedback and
review of customer could attract more potential customer to try Vaporicious
Café’s products and establish a brand image that persuasively.
e. Recommendation :
Due to Vaporicious
already using technology technique to advertise. Therefore we recommend them to
enhance in ecommerce way it further. Moreover, they also could use Search
engine a method that focuses on purchasing ads which appear on the result pages
of search engines such as Google. Search engine is a
software system that is designed to search for information on the World Wide
Web. Search
marketing is the process of gaining traffic and visibility from search engines
through both paid and unpaid efforts. In order to Search marketing is the
process of gaining traffic and visibility from search engines through both paid
and unpaid efforts.
Beside that Vaporicious Café also could generate pay per
click advertising on UTAR related Websides. Pay-per-click (PPC)
sometimes referred to as paid search advertising, a practice of online
advertising, whereby sponsored links are purchased on search engine results
pages (SERP), websites, content sites or blogs. Paid search allows you to pay a
fee to have your website displayed on SERP when someone types in specific
keywords or phrases to the search engine. Meanwhile, pay-per-click could assign
different ad copies for specific keywords and demographic increase the quality
of website traffic.
References :
Kampar food (2016). Daliulian Retrieved from July
19, 2016
Kampar Food (n.d). MalaysiaVacationGuide Retrieved
from
Vaporicious
Café (n.d). Open Rice Retrieved from
Vaporicious Cafe. (n.d.). In Facebook [Fan type].
Retrieved 2015 from
Yau Kee Restaurant (n.d). In Facebook [Fan Page].
Retrieved 2011 from
Yau Kee Restaurant (n.d). Blogspot Retrieved August
29, 2013 from
